III Proposition Opponents’ Goals and Needs
•Needs
–Reframe issue: threat of drugs to developing children; to by-standees (fellow workers, responsible drivers, school environments, on economically struggling families, and to domestic violence situations, etc.) Follow example of secondary smoke issues which energized non smokers to focus on their rights to a pollution-free environment; public hides, often enables and often does not understand addiction and its impact physically, emotionally, environmentally; put human face on the issue such as MADD did.
–Ensure existence of a national drug strategy given interstate mobility and international treaty obligations