•Needs
–Reframe issue: threat
of drugs to developing children; to by-standees
(fellow workers, responsible drivers, school environments, on economically struggling families, and
to domestic violence situations, etc.)
Follow example of secondary smoke issues
which energized non smokers to focus on their rights to a pollution-free environment; public hides, often
enables and often does not
understand addiction and its impact physically, emotionally, environmentally; put human face on the
issue such as MADD did.
–Ensure existence of a national drug
strategy given interstate mobility and
international treaty obligations